Advertising techniques

Repetition: a simple aim, to make the product or service familiar. So adverts repeat the name of the product several times in a short space of time.

Exaggeration: the technique aims to exaggerate the benefits of the product or service.

Association: This technique associate a product with a famous person, a popular song or even an emotion.

Promotions: This tecnique offers discounts, prizes or gifts.

watch these ads and think about the tecnique used.

(no en inglés)