Series of actions that aims to generate interest for a particular product or service. They are created by companies through marketing department or indenpendent marketing agencies. The want to reach a group of people who may be most interested in the message.
What group of people could be interesting in these advertismenets?
These camapigns want to convince people to purchase that product, they want o they need it.
They can use:
- Print media: newspapers, magazines, banners, posters, billboards.
- Electronic media: television, radio, internet, emails, mobile messages.
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